Five Ways To Get More Case Studies
The Center for Sales Strategy
DECEMBER 18, 2017
A lmost everywhere I go I hear managers and salespeople say, “Yeah, case studies are very valuable. We need to get more case studies.” So why don’t more sales operations have more case studies? I can tell you what prevents most sales teams from having enough case studies: Case studies require some level of client participation. While most people agree taking time to gather information for case studies is important, it’s not urgent.