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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Typically this is something like, 30 additional prospects X average deal size = lift of $X in sales. Finally, Brutus connects with marketing again to conduct a customer and prospect survey. Remember, to Build a “World Class” sales strategy infused in data for 2013, perform the following over the next two months: Research the Market.

Infusion 244
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Are your prospecting calls a long run off a short pier?

The Pipeline

Sellers are a wonderfully optimistic lot, having drank the Kool Aid about their “solution”, believing that they are indeed the cavalry coming over the hill to heal all that pains their potential prospects. That however is not the reality of a prospecting call, or dare I say, cold call; enthusiasm is not enough, in fact can be your undoing.

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When will Sales catch up with Marketing?

SBI Growth

Understanding how the prospect thinks is part of the CMO’s DNA. But for the most part needs-based selling has been used as a technique to better ‘tell’ the prospect what they need. They ‘smooth’ the friction between a prospect and your company’s stone-age sales process. The evolution to needs-based solution selling helped.

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3 Powerful Tips For Incoming Calls

MTD Sales Training

In the wake of the cold calling revolution (or devolution, whichever way you want to look at it), we see a ton of advice and tips on making outgoing telephone prospecting calls. It makes sense to get some very basic information immediately, but address the customer’s question before asking for detailed “prospecting follow-up data.”.

Infusion 251
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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Doing so will assist your reps to spot where their prospects are in their buyers journey. Build Buying Process Maps (BPM): Buying Process Map’s plot the Prospects decision-making process used to purchase a product or service. Quality content moves a prospect along the decision making process.

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Why Good Storytelling Beats Good Selling

SBI Growth

Here’s a great example: Rick, a sales rep with a wholesale coffee company, calls on a new prospect. The prospective company operates 25 boutique coffee shops. Infuse information with “stickiness” to improve retention. Confidence and belief are certainly big parts of the equation. The other part: exceptional storytelling.

Infusion 335
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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Infuse the Sales Process with Buyer Insights. Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects. In year one, this is the lowest hanging fruit to generate momentum.