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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

As you continue on your journey toward world-class, get a copy of my Selling Time ROI Modeler tool here that will help you quantify your bold recommendations to your VP of Sales. Remember, to Build a “World Class” sales strategy infused in data for 2013, perform the following over the next two months: Research the Market.

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Buyer Process Maps – BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. SBI can help you stand up an Internal Content Marketing Team with proven battle-tested tools.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. We are provided with writing tools and Personas. Evaluate the quality of writing with a content evaluation tool. Register for the Make the Number Tour to receive a copy of SBI’s content grading tool.

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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Download my toolkit below that includes a Buyer Persona Assessment Tool.). It is simply is not infused with deep domain knowledge. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality content consistently. This is because buying behavior is changing at a rapid pace.

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. Go to lunch with your CIO and start working on ways to deal with the infusion of heavy IT into the state of marketing.

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