article thumbnail

Put Sales and Marketing to Work by Turning Your Total Addressable Market into a Targetable List

Sales and Marketing Management

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis. Most companies do not have complete coverage of their TAM.

article thumbnail

Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Best Sales Intelligence Tools to Help You Close More Deals in 2023

Emissary

Buyer Intent Data to Help Target In-Market Prospects Buyer intent data is a powerful tool that helps you understand what potential buyers are looking for—so you can target them more effectively. Popular data append services include ZoomInfo, Clearbit, Data Axle, Dun & Bradstreet, InsideView, Lusha, SalesIntel, and Uplead.

article thumbnail

A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. First off, who is this elusive group of people we’re talking about? Talk Strategic Value.

B2B 162
article thumbnail

Why Cold Calling Is the Bottom of the Barrel

No More Cold Calling

InsideView nailed it by titling its Sales Intelligence blog “ Why Cold Calling is the Bottom of the Barrel ”. Key Points from InsideView. This is why sales people have been hearing so much about the value in nurturing campaigns and social media marketing, but little of it seems to apply to anything a sales person can influence.

article thumbnail

Sales Tech Game Changers Quarterly Magazine Released: 10 Executives Tell Us How Their Solution Changes the Game for Sales

SBI

Sitting between the marketing automation and CRM platforms, it takes marketing qualified leads, then sales qualifies them, then passes them onto the CRM for pursuit. What’s the most valuable resource for a sales rep? That’s why sales engagement platforms, like VanillaSoft , change the game for sales organizations.

article thumbnail

A B2B Sales Rep’s Guide to Meeting with the C-Level

Zoominfo

Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. ZoomInfo’s market intelligence solutions can make your job easier. Stay up-to-date on changes by using automated alert systems and refer to this event when you initiate contact with a new prospect.

B2B 165