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Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix

SBI

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud. Powered by InsideView, Data Integrity is a customer data management solution that continuously cleans, monitors, and unifies CRM data with the most reliable, up-to-date information. Linkedin.

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5 trends in gaining more customer insight

Sales and Marketing Management

Did I mention it’s all about your data – Insight into the B2B customer will become even clearer with more types of available customer data, including intent data, partner data, information on the customer’s current technology stack, IOT data, social media data and data from systems of engagement such as email, etc.

Trends 289
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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

as they hop on the social media bandwagon makes for a crowded ride. Salespeople are always looking for ways to get in front of opportunities before their competitor can and using tools like LinkedIn , Twitter , and InsideView gives them the leverage that they need to make that happen. Everyone yelling, “Me, too!”

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5 trends in gaining more customer insight

Sales and Marketing Management

Did I mention it’s all about your data – Insight into the B2B customer will become even clearer with more types of available customer data, including intent data, partner data, information on the customer’s current technology stack, IOT data, social media data and data from systems of engagement such as email, etc.

Trends 156
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5 Ways to Jump Start Social Selling

Sales and Marketing Management

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers. Think of social media interactions as a campaign.

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Inside View: It’s Like Ancentry.com for B2B Sales

No More Cold Calling

I love this post by Koka Sexton at InsideView about the importance of connections to drive referrals, create new sales opportunities, and truly engage your sales prospects and customers. (Do InsideView has been a lifesaver for me. Take InsideView for a trial run. Free InsideView Webinar: “Get the Trash Out of Your Funnel”.

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Prospecting bread and butter

Sales 2.0

Now you need to take that prospect profile and grab actual people’s names, company names, addresses, emails and social media profiles that match it. You need to make sure you look at your target contact’s social media pages and their company’s website, blogs and press releases etc. Social calling helps.