It’s Ironic: It Takes Data to Be Personal
SBI
OCTOBER 5, 2021
By Lisa Smith, InsideView. It was probably fairly accurate when you first gathered it, but B2B data is constantly decaying, as much as 70% per year according to one study by Biznology. This information can be extremely valuable for unearthing upsell and cross-sell opportunities. InsideView data consultants are here to help.
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