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Sales enablement ROI for the CMO

Showpad

Organizations with aligned sales and marketing teams not only experience 27% faster profit growth , they achieve 36% higher customer retention, according to “The State of Sales & Marketing Alignment in 2018” from InsideView. Assessing sales enablement ROI for marketing leaders.

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Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

SBI

This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. Account retention and growth – It’s more than just building a relationship with customers.

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How to Make Your Sales Enablement Roar Like a Ferrari

SBI

You likely have targets for customer retention, as well as for converting anonymous visitors. Here are a few tools that meet those specs—and they can co-exist with your existing platform: Avention , InsideView , FirstRain , rFactr , XTRA iQ. You might be dependent on more than one channel for acquisition. Velocity and hairpin curves.

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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. InsideView recently launched a new product, Apex , to help companies improve their go-to-market success. There are many articles on this topic.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Tracy Eiler – CMO at InsideView Technologies | Author.

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To Sell or Not to Sell: How to Know Who Not to Sell To

Growbots

HubSpot’s Marketing Agency Growth Report 2018 shows that nearly 60% of agencies say that acquiring new customers is a big focus while another 16% admit they face client retention problems. Image source: InsideView . Not only is this demoralizing for your employees, but it’s costing your organization in time, money, and resources.