3 Most Effective Ways to Further Engage Your B2B Leads
Sales and Marketing Management
JANUARY 8, 2018
Despite this, many vendors still wait multiple days before responding to leads. Timing is important for engaging leads, but it’s only the first step. Only good leads matter: If marketing provides thousands of unqualified leads that go nowhere, money disappears and the sales department feels slighted. Failing to close good leads means companies are throwing away money that could be saved with stronger engagement.