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PODCAST 59: Assessing How Vs Why of Your Product w/ Scott Armour

Sales Hacker

After 16 years at IBM, Scott has learned a thing or two about assessing marketing strategy and how effective your product is. How to assess your go to market strategy. The Flip Between Sales and Marketing [29:09]. We’re taking traditional communications up into the cloud.

Five Ways Live Chat Can Increase Sales

Sales and Marketing Management

Author: Tony Medrano Discovering how to efficiently locate, convert, up-sell and retain top customers are critical success metrics for any growing company. A recent Oracle survey noted that only 40 percent of participants currently employ a live chat platform ( Source ). It’s not surprising that the first generation to grow up using instant messaging apps prefers to shop and receive sales support online.

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