No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow
Sales Benchmark Index
SEPTEMBER 6, 2012
Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. The majority of our volume comes from direct repair programs (DRP) that requires you be on the insurance company’s preferred list. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”.