Pointclear
FEBRUARY 28, 2018
I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. Software to optimize the insurance business through predictive analytics. An RPO specializing in customized management of talent.
Pointclear
MAY 23, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The pervasiveness of technology not only is changing our lives but also corporate America,” said Michael Keller, CIO at Nationwide Mutual Insurance. Michael Chassen''s Rules for Authentic B2B Communications.
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Pointclear
FEBRUARY 23, 2018
At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. They have the experience, training and the personality traits to insure that the folks on the phone who represent you, represent you well. At PointClear, our average associate is 50.
Pointclear
AUGUST 16, 2018
They’re insuring money spent to generate leads isn’t wasted simply because the qualified prospect isn’t in a hurry. Longer-term opportunities increase marketing ROI. The numbers consistently show that organizations that pay proper sales attention to all leads are better stewards of their marketing budgets.
Pointclear
AUGUST 9, 2016
They’re insuring money spent to generate leads isn’t wasted simply because the qualified prospect isn’t in a hurry. Longer-term opportunities increase marketing ROI. The numbers consistently show that organizations that pay proper sales attention to all leads are better stewards of their marketing budgets.
Pointclear
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.
Pointclear
OCTOBER 9, 2012
B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”. In a review of articles and blogs today I found answers that ranged from $20 - $1,000 plus.
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