How to Get Into Pole Position with Intent Data + Sales Intelligence

Guests:

Matt Gingerich – VP Sales and Success at Bombora

Kyle Coleman – VP, Revenue Growth & Enablement at Clari

Hillary Carpio – Director of ABM at Snowflake

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

In the race to the sales finish line, timing, efficiency, and relevance are critical.

Too often, though, sales teams are driving through their pipeline blindfolded – reaching out to prospects who aren’t even in the running. This wastes time & precious ‘sales fuel’ that should be spent on other, more qualified, prospects.

Intent data, coupled with sales intelligence, put sales teams in a pole position to (1) identify interested accounts & (2) reach out to them with timely and relevant information (before their competition does).

In this webinar replay, Matt Gingerich, VP Sales & Success at Bombora, Kyle Coleman, VP Revenue Growth & Enablement at Clari, and Hillary Carpio, Director of ABM at Snowflakes, discussed how sales leaders can use intent data and sales intelligence for — targeted and efficient account prioritization, creating messaging that is relevant to prospects interests, and identifying cross-sell and upsell opportunities.

What You’ll Learn:

  • Basic understanding of how Intent data gives sales teams a competitive edge
  • How Intent data can be used holistically (across sales and marketing) to close deals
  • Impact of using Intent data from a bottom-line and team performance perspective
  • Practical knowledge of how Intent data works with sales intelligence (specifically Outreach)

Watch it here

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