New York Business Journal: Ingage CEO Alan Braun discusses jump from Silicon Valley tech giant to NYC startup


The following was posted on the New York Business Journal on May 28, 2019, 10:30am EDT ~_~_~_~_~_~_~_~_~ Before he was at the helm of New York-based Ingage, Alan Braun worked at Apple Inc. With Ingage, I saw a market opportunity combined with sharp talent and superior technology to address that market opportunity. You also have to understand how to sell that product and create a go to market (GTM) plan. Anthony Noto, Reporter New York Business Journal

7 Habits the Most Productive Marketers Swear By


Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. This couldn’t be more true for building productive marketing habits. B2B Marketing

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The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers.

45 Top YouTube Channels for Marketing Professionals


Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Is Your Content Marketing Keeping Pace with Buyers?

Sales Benchmark Index

Something similar is going on in the world of content marketing. Senior Director, US Marketing. A key function was sending alerts to consultants on relevant journal articles. Develop a strategy : in my previous article entitled Content Marketing: Are You Part of the 38%? ,

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Top 5 Things to Know About Account Based Marketing 2020


Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Sales & Marketing Alignment

How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been.

The 2018 Guide to Successful Brand Positioning in Your Market

Hubspot Sales

Here's how to successfully position a brand in your market in 2018. According to The Branding Journal , effective brand positioning can be described as the extent to which a brand is perceived as favorable, different, and credible in consumers’ minds.

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing


The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Expert interviews General Marketing

Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Marketing. 1) Marketing: Does your marketing appeal to enterprise orgs?

What if Marketing Automation had not been invented?


I have chosen Marketing Automation for this month and next month I would like to undertake the same exercise for CRM. Right now, let’s concentrate on Marketing Automation. For the average marketer to understand the value of marketing automation I ask that each reader post the “things that would not have happened if Marketing Automation in its present form had not been invented.” ” What would be the state of marketing departments?

How to Increase Sales Tips & Snippets #17 – Marketing Calendar

Increase Sales

Then it just makes plain sense to also have a marketing calendar to ensure that all marketing efforts from campaigns to social media to traditional attract attention activities are completed.

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Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships. Read one of my articles in a published business journal such as NBiz. Relationship marketing is the future and has been the past.

Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. For the last 11 years I have using social media as a marketing channel.

Marketing Is Connected at the Hip to Company’s Brand Value

Increase Sales

Marketing is connected at the hip to a company’s brand value. This realization became ever more crystal clear after I read this posting on CBS Money Watch of 10 Companies with Insanely Bad Marketing. The actual posting on bad marketing was Okay, but one comment specifically revealed how connected marketing is to a company’s brand and brand value. Marketing bad marketing Be the Red Jacket brand brand value M&A failure rate merger and acquisition

A Discussion with Stu Heinecke (#podcast)

The Pipeline

Some of you may be familiar with Stu Heinecke, a Hall-of-fame-nominated marketer and Wall Street Journal cartoonist, see example above. By Tibor Shanto – .

Why Imagineers, not Engineers- Will Change Business Today

Fill the Funnel

Almost every journal you read or website you visit seems to be full of variants stating “why it should be important to you” and “how your business will be at risk” if you’re not doing something specific. Marketing Sales Customer Experience Customer Journey Mapping ImagineersCustomer Experience is one of the hottest topics discussed in business right now.

Episode #097: Psychological Ownership in Sales with Colleen Kirk

Jeff Shore

An award-winning researcher and reviewer, she presents at leading national and international conferences, and is a regular reviewer for top journals. In This Episode of The Buyer’s Mind with Jeff Shore: Colleen Kirk and Jeff get into the topic of psychological ownership.

Great, Previously Unread Sales Research Uncovered

Understanding the Sales Force

Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research. Today I'm bringing you some insightful information that was not widely read when it was published back in 2014.

The Power of Psychographics in Prospecting and Selling

Janek Performance Group

One of the hot new buzzwords in marketing and prospecting in recent years is psychographics, or psychological metrics. The term was popularized by William Wells in his 1975 article for Journal of Marketing Research, titled “Psychographics: A Critical Review”. 40 years later, it experienced a resurgence in popularity after a Harvard Business Review article on the topic.

A Marketer’s Guide to the New GDPR Regulations


Once the regulations are formally adopted by the European Parliament and Council and printed in the Official Journal of the European Union sometime this spring, there will be a two year period for everyone to get ready and come into compliance. Marketing Insights. email marketing

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The Office As a Recruitment Tool

Sales and Marketing Management

The Wall Street Journal reports that Skift Inc., Jonathan Webb, vice president of sales and marketing at KI, a Wisconsin-based office furniture and design company, says millennial and Gen Z workers value the community and collaboration that come with a common office space. “We

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Top 7 Reasons Sales People Should Love B2B Marketing


6) Consistently Journal. There is no Self Development , Sales Training or Sales Coaching expert in the world who does not advocate Personal Journaling. Yet Journaling is probably the least used method of development in every company. B2B Sales Activities.

3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. The challenge is that one’s baseline for “normal” is often characterized by ideal outcomes, according to research published in the research journal Cognition.

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent.

“Why Evolve?”: Researching the Best Upselling Techniques

Corporate Visions

If our recent research reveals one big truth about marketing or sales, it’s that your messaging and skills training can’t be monolithic, a one-size-fits-all thing. Conversation Research Marketing Messaging Sales Skills

How CEOs Can Lead Sales Change through Historic Times

Alice Heiman

The Wall Street Journal has estimated a loss of 30 – million positions from payrolls and 40-million layoffs this spring as a result of the pandemic. in April , the steepest decline since 1959 according to a May 29 article in the Wall Street Journal.

Our 5 Favorite Blog Posts From Neil Patel


Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Marketing experts all over the world love it too. Some marketers use nothing else but GA to track their numbers and they are insanely successful with it.

The Definitive Guide to a Data-Driven PR Strategy


On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. B2B Growth B2B Marketing

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Megan Muldary, Sales Operations at TUNE: Heart Forward Communication & Empathy

Prior to TUNE, Megan was a Sales Operations Manager at thePlatform and has worked at San Gennaro Foods as an office manager and at Salem Media Group in marketing and promotions. She graduated from Western Washington University with a BA in Journalism and Minor in History.

Three Women Advisors Who Truly Inspire Us

Smooth Sale

I am fond of writing Excel guides and how-to’s along with digital marketing and SEO tools. Esquire, Ebony, The Wall Street Journal, Times – what is the common theme among these popular media channels?

Guess What? You Might Be a Sales Geek and Not Know It

Increase Sales

Marketing? Is part of your work week centered around reading journals, blogs and news articles regarding sales and business? Are you a sales geek? Think not? The definition of the word geek has changed over time as I recently learned from my daughter.

Why would a company ever outsource anything?


These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. And, as Finkelstein says, “change the game on competitors, operating in bold, unexpected ways that are simply better” by outsouring your marketing and B2B sales lead generation.

Top 10 CMO Transformational Best Practices

Sales Benchmark Index

The CEO realized it was time to reinvent the Marketing organization. The key to marketing transformation is creating a measurable, customer-centric, market-driven organization. Are you contributing 30% of the revenue via marketing driven campaigns?

Jumpstart Your New Year

Grant Cardone

2 Journal Your Future. I personally use this 10X Planner to journal. #3 Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. How pumped are you to make 2019 the greatest year of your life?

Do You Use Unexpected Detours?

Smooth Sale

As an entrepreneur, it was an immediate eye-opener that strategic marketing is a requirement. Over time, I bought into the idea of using content marketing via this blog. In my opinion, it is the marriage of marketing and sales that attracts and produces a larger volume of sales.

Is Sales Really About Sharing Content?

Partners in Excellence

Customers didn’t have the internet, their sources of information were limited to what they read in trade journals, what they learned at conferences, perhaps information they may have received in the mail, or speaking to colleagues and sales people.

100 Years – Huzzah!

Sales and Marketing Management

100 of Sales & Marketing Management magazine. That life span is unheard of in this digital era and rare even in the halcyon days of print journalism. The magazine’s current publishing group, Mach 1 Business Media, began publishing Sales & Marketing Management in 2012. I don’t know off the top of my head what the issues of the day were for sales managers and marketers in 1919, but in our first issue of this year, we take a look at two important topics?—?cash