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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. A Lack of Training. The Rise of Cross-Functional Teams.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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The Monday Morning Breakfast For Champions Podcast – Episode 53 – Dave Mattson

The Pipeline

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. Mattson has guided the firm to its position as a global provider of sales and management training with over 250 operating units in 25 countries. Sandler Training [link].

Journal 156
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Train to the Brain (with Metaphors)

Anne Miller

This month’s newsletter is as timely today for sales training as it was when it originally ran in 2014, particularly because attention and retention are harder to achieve when so many teams are remote. However, that is not a problem for digital sales trainer pros Kristin Townsend and Kate Darling at American City Business Journals.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. With so many powerful influences weighing on the customer’s psyche, modern professionals need sales training that empowers them to enter the sales dialogue with an equally strong set of influential tools.