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Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

Some called it “a social media trend that did nothing to provide real traction ,” while others argued that it was drowning out black voices instead of amplifying them. If you have diverse employees but they do not feel included or valued, you will not retain them,” diversity recruiter Debbie Chang told the Washington Business Journal.

Data 162
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Looking For Answers In All The Wrong Places…

Partners in Excellence

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. I left with 100’s of pages from research journals going into all aspects of the problem. But it doesn’t answer questions. To explain this, let me go back in history.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 157
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Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

Some called it “a social media trend that did nothing to provide real traction ,” while others argued that it was drowning out black voices instead of amplifying them. If you have diverse employees but they do not feel included or valued, you will not retain them,” diversity recruiter Debbie Chang told the Washington Business Journal.

Data 130
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Responding to the Digital Sales Shift

Sales and Marketing Management

Trends that are here to stay. Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Take any trend?—?social, This is certainly not a new trend, but it is also one that is certain to increase.

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100 Years – Huzzah!

Sales and Marketing Management

That life span is unheard of in this digital era and rare even in the halcyon days of print journalism. Our “Trends In.” That means this publication has been published in one form or another by one company or another for a century! I am honored to have served as its editor since that time.

Journal 149
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Letting Others Shine Can Get You Sky-High Referral Rates

Sales and Marketing Management

Yet in an era when consumers believe most salespeople lack compassion and courtesy, leaders who buck this trend are poised to strike gold. Plus, a study published in the Journal of Marketing Research found that customers who were given a product were 20 percent more apt to talk it up. Trust me, the effort is worth it.

Referrals 219