Selling In A “Knowledge Based” Economy
Partners in Excellence
NOVEMBER 27, 2014
The days of product, even solution based differentiation are long passed. Ultimately, the differentiator is the knowledge and experience we bring–both in the selling process and as our customers implement and use our solutions. There are lots of studies about the importance of the customer buying experience in winning business and building customer loyalty. So knowledge and experience become critical assets to our own success and growth.