What's Your 'Le Grande Mac'?

Sales and Marketing

Issue Date: 2012-07-13. Author: Ross Huguet. Teaser: The idea of the unique selling proposition (USP) isn’t new; it’s been around since the 1940s. But don’t brush it off as being out of date. This is a relevant and powerful tool for today’s marketing professional, CEO or entrepreneur. The idea of the unique selling proposition (USP) isn’t new; it’s been around since the 1940s. But don’t brush it off as being out of date.