Trending Sources

What's Your 'Le Grande Mac'?

Sales and Marketing

Issue Date: 2012-07-13. Author: Ross Huguet. Teaser: The idea of the unique selling proposition (USP) isn’t new; it’s been around since the 1940s. But don’t brush it off as being out of date. This is a relevant and powerful tool for today’s marketing professional, CEO or entrepreneur. The idea of the unique selling proposition (USP) isn’t new; it’s been around since the 1940s. But don’t brush it off as being out of date.

Value Is What Something Is Worth

The Sales Blog

I have Montblanc Le Grand pen that I carry. Not a lot of people find value in a pen that costs as much as the Le Grand Rollerball. But the Le Grand was a gift from my mother when I graduated from college. Value Is What Something Is Worth is a post from: The Sales Blog | S. Anthony Iannarino. Value isn’t what something costs. Value is what that something is worth. That pen costs just over $500.