The CMO’s Key to Return on Marketing Investment: Persona Driven Lead Generation

Sales Benchmark Index

The number one way to demonstrate Return on Marketing Investment (ROMI) is by driving revenue through Lead Generation. However, few CMOs are driving top-line revenue growth with their lead generation activity.

Is Technology Tanking Your Lead Generation System?

No More Cold Calling

Not in your personal life, and certainly not in your lead generation system. That’s no way to live, and it’s certainly no way to approach B2B lead generation. This was the generation of so-called “latch-key” kids.

They Actually Said My Sales Lead Generation Is Old School

No More Cold Calling

But here’s what they’re missing on referral B2B lead generation. Instead, I prefer to focus on sharing insights and tips for referral sales lead generation. A huge problem today is the belief that sales lead generation can be automated.

Increasing Lead Generation to Opportunity Ratio -  Several Steps Required!

Anthony Cole Training

We’ve been doing a fair amount of research into lead generation through our primary source, Hubspot. We’ve had a long business relationship with them because they provide a great platform for all things that are digital marketing and associated data.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Why Your Lead Generation Process is Failing

Sales Benchmark Index

If you are reading this blog then you are likely an advanced marketing leader. I’m going to go deep with you on the most exciting new development in lead generation: Dynamic Lead Management Process. Lead Generation CMO Resources CMO You want to stay ahead or you’re transforming an organization.

Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. Want Lead Generation Techniques That Work?

The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

So lead generation tools are critical to supporting a company’s growth objectives. While there are many different kinds of lead generation – content marketing, advertising, SEO, email campaigns, cold calling, list-buying, hosting events, and attending tradeshows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead gen efforts.

Is Your Lead Generation Data Leading You Astray?

No More Cold Calling

Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? Back then, we stored and accessed lead generation data in our heads.

Global Survey on Sales Lead Generation Best Practices

The Pipeline

The folks over at 360 Leads are conduction a global survey on sales lead generation best practices. The survey takes about three minutes to complete, and will deliver insights into: Most effective channels at generating leads. Sales lead nurturing practices.

Survey 298

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls.

This Is Why Your Lead Generation Process Isn’t Working

No More Cold Calling

Your lead generation process plays out like this: You don’t have enough leads in your pipe, and your reps aren’t calling high enough. In most cases, their lead generation process depends on marketing to round up online leads. qualified leads.

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results. Lead Generation Lead Nurturing

The Most Overlooked Lead Generation Method

Fill the Funnel

The post The Most Overlooked Lead Generation Method appeared first on Fill the Funnel. Conversion Customer Acquisition Overview Marketing Sales Web Tools conversion ConversionLab

Top Lead Generation Statistics for 2018

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

4 Ways Personalization Affects B2B Lead Generation

Smooth Sale

Attract the Right Job or Clientele: NOTE: Ralph Wunsch, Web Publishing Consultant for WriteBrain, Contributor Techinasia, provides today’s Blog, 4 Ways Personalization Affects B2B Lead Generation. Below are some of the benefits that personalization gives to B2B lead generation: 1.

How to Blow $100,000 on a Lead Generation Campaign

Pointclear

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. No matter what he did, no matter how he spent the company’s money, the CRO would complain about lead quality (and quantity). What is a Lead?

Lead Generation Tips Using Twitter and LinkedIn

Fill the Funnel

This broadcast features answers on how to use LinkedIn and Twitter for lead generation from Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and Jack Kosakowski who has achieved massive success using Twitter and writes about his experiences at JackKosakowski.com.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

How Sales & Marketing Leaders Can Leverage LinkedIn, Medium, and Quora For Lead Generation

Sales Hacker

The post How Sales & Marketing Leaders Can Leverage LinkedIn, Medium, and Quora For Lead Generation appeared first on Sales Hacker. Lead Generation Sales & Marketing Webinars

This Is the Biggest Lead Generation Mistake on Social Media

No More Cold Calling

A LinkedIn connection is not a sales lead. In fact, after looking at your profile I would like to loop in our VP of Marketing, (Name), and invite you to our free Strategy call for lead generation and list building. Your #1 Lead Generation Social Tool.

Why You Shouldn’t Lose Sight of Lead Generation

Closer's Coffee

Which means that I struggle when it comes to staying religiously disciplined while generating leads and acquiring new clients. However, this would eventually catch up with me due to the turbulent nature of the market I work in. Lead conversion.

Your Complete Guide to Using Infographics for Lead Generation

Smooth Sale

Attract the Right Job or Clientele: NOTE: Shaw Bongo, Content Specialist for Spiralytics , provides today’s Lead Generation Infographic. The missing elements are optimizing and maximizing every lead generation Infographic. .

3 Most Common Mistakes in Lead Generation - Video Blog

Sales Benchmark Index

There are three themes commonly present in under-performing lead generation programs. Marketing leaders can quickly diagnose the most common Lead Generation mistakes. Common Mistake #1 - Premature Acceleration of Leads to Sales.

Lead Generation … Here We Go Again

No More Cold Calling

Top Sales World CEO Jonathan Farrington discusses lead generation and other sales challenges in this month’s guest post. “Generating qualified leads is the biggest challenge for my sales team.” How do they get qualified leads?

Your Technical Experts Rock at Lead Generation … Really

No More Cold Calling

Don’t hide your B2B marketing talent. They can also be great for lead generation. And that makes them your hidden gem for B2B marketing. How This Translates to Better Lead Generation. Want to learn more about boosting lead generation?

Global Survey on Sales Lead Generation Best Practices

The Pipeline

The folks over at 360 Leads are conduction a global survey on sales lead generation best practices. The survey takes about three minutes to complete, and will deliver insights into: Most effective channels at generating leads. Sales lead nurturing practices.

Survey 156

7 Ways to Optimize Your Lead Generation Landing Pages

Zoominfo

B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Does Your Marketing Team Match Your Customer Acquisition Strategy?

Sales Benchmark Index

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

3 Steps to Produce Content to Feed Lead Generation

Sales Benchmark Index

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. Expect your marketing team to write.

Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns.

For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.

Sales Benchmark Index

Article Marketing Strategy b2b marketing campaign offer campaign planning godfather offer marketing campaign offer offer design offer development

Lead Generation: Whose Job Is It, Anyway?

The Sales Hunter

Black looks at a common misconception out there about lead generation. “Salespeople should not generate their own leads.” ” That’s what more than one marketing executive told me at a recent sales and marketing event. Then these marketing people said that salespeople are terrible at lead gen. They also told me that they don’t want their salespeople generating their own leads (translation: too expensive).

Questions to Ask Before Investing in Lead Generation

Pointclear

About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. I need leads NOW!” The fact is they needed leads before now. How many were generated? This is a problem marketing and sales cannot solve alone.

66% of Companies Lack a Formalized Lead Generation Process - CSO Insights Study

SalesforLife

The question is: sales people lead generation sales goals lead flow social content marketing digital sales Sales and Marketing sales organizations CSO sales for life Develop Sale team revenue

Lead Generation

Selling Energy

This year we added marketing to our offerings, teaching students about how they can utilize blogs, social media, digital media and print materials for their business needs. Of course, this goes hand in hand with lead generation, which involves networking events and asking for referrals, both of which are underutilized.

Lead Generation

Selling Energy

This year we added marketing to our offerings, teaching students about how they can utilize blogs, social media, digital media and print materials for their business needs. Of course, this goes hand in hand with lead generation, which involves networking events and asking for referrals, both of which are underutilized.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

Pointclear

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. The need for sales pressures the CMO to deliver leads fast. CEOs need to care about lead outcomes.