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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales

Allego

Lead Generation: ChatGPT can also be used to generate leads by engaging with potential customers and collecting their contact information. Let’s start by examining how pharmaceutical sales is using AI in general. This can help free up sales representatives’ time to focus on more complex customer inquiries.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

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The Top 5 Sources to Help You Find New Sales Leads

criteria for success

Many salespeople feel confident closing new business, but can’t find or nurture leads well enough to develop a steady pipeline of new opportunities. In some companies, leads are provided by the marketing department, while in others, salespeople must fend for themselves. That’s why referrals are so powerful.

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52 Sales Management Tips – the Sales Manager’s Success Guide

SBI

As a sales and marketing expert myself, I know the importance of “the fundamentals” and look for good sources that reinforce them. As a VP of sales and marketing for major corporations like Biovail Pharmaceuticals Inc. and Alcon Canada, he recognizes what it takes to lead a successful sales force. The Take-Away.

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How To Generate Healthcare Leads With Surgical Precision

Zoominfo

You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads.

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How To Generate Healthcare Leads With Surgical Precision

Zoominfo

You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads.