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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter, social listening.

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How Salespeople can Generate their Own Leads & Become Successful

eGrabber

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. Instead, they always look for new sales leads.

Leads 95
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article thumbnail

Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter , social listening.

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

In some firms, the benchmark exercise is called a Lead Generation Assessment & Content Marketing Assessment. A Marketing Productivity Benchmark is a diagnostic tool that reveals the strengths and weakness of a marketing organization. Conduct the marketing benchmark and prioritize the remediation actions. Benchmarking.

Marketing 308
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The 'What,' 'How,' & 'Why' of Revenue Performance Management

Hubspot Sales

Ultimately, it revolves around identifying higher-level revenue generators, measuring their performance, and ultimately tailoring marketing and sales strategies to get the most out of them. Take a close look at lead generation and lead quality. The Value of Revenue Performance Management.

Revenue 96
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The Impact of AI on Sales Strategies and Performance

Highspot

These tools transform communication with customers on websites and social media platforms. In fact, 68% of employees using generative AI report that it helps them better serve their customers. AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In today’s post, we remedy this issue. Our B2B database is the tool you need to scale your business and improve your marketing efforts. One such tactic? B2B influencer marketing.