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The Shifting Sands of Selling Tech

Sales and Marketing Management

In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Still, virtual events were unchartered territory. On the other hand, we saved on travel expenses for the handful of employees needed to staff the event, along with the booth set-up costs. Virtual Events.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. By Purpose : For external use: Lead Generation . Lead scoring/qualification. Later they also added lead generation questions.

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Why Did The Move from Outside to Inside Sales Take So Long?

Understanding the Sales Force

Lead Generation - generating leads. Inbound Marketing - following up on internet-driven leads. Outside sales has traditionally been associated with a territory, assigned accounts, and/or new business development, where customers would place orders with inside salespeople between visits.

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Why Did The Move from Inside to Outside Sales Take So Long?

Understanding the Sales Force

Lead Generation - generating leads. Inbound Marketing - following up on internet-driven leads. Outside sales has traditionally been associated with a territory, assigned accounts, and/or new business development, where customers would place orders with inside salespeople between visits.

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

FlightTrack Pro – One of the biggest pain points in a traveling profession is, you guessed it, traveling! It allows you to sync your travel itinerary, and then sends you push notifications about any changes with itinerary – delayed flights, change of gates, etc. Territory Alignment. B2B Lead Generation Blog.

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Sales Operations Data: CRM or It Didn’t Happen

SalesLoft

SDRs, being the truly data-driven individuals that they are, have compensation goals tied to critical metrics drive leads through the funnel by way of demos, appointments, intro calls and sales accepted leads generated, which essentially makes sales operations data the glue that holds sales teams together. It’s all in the data.

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The Pipeline ? Work Your Cycle not the Calendar

The Pipeline

I tend to go with the latter, while we may need to mark time for a number of purposes, for sales professionals, and for actual sales, the sales cycle is somewhat indifferent to the artificial rhythms that accompany our travels through the years. Territory Alignment. B2B Lead Generation Blog. Saturday Sales Tip.

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