The Four Key Elements to Successful Lead Generation
Sales Benchmark Index
OCTOBER 28, 2012
Your CEO wants one thing from you: leads that result in more business. Your sales team wants one thing from you: leads that are ready to buy. To satisfy both you need to produce not just more leads, but quality leads. To generate quality leads, focus on these four essential elements: Process, Technology, People and Content. Do you have a documented, repeatable process to manage your leads? Have you defined what a good lead looks like?