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Day 2 Twitter Recap-Sales and Marketing 2.0 Conference-Part 1

Fill the Funnel

Management – Brainshark. Best Sales Lead Management Program – Unisfair. Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Best Customer Experience/Collaboration Program - Green Grass One. Best Sales 2.0 Best Sales Enablement Program – Big Machines. Solution - Marketo.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales and marketing lead generation tools follow this suit. Other leading content providers such as Olgilvy Advertising and CMO.com agree. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This means your tools need to allow for this collaboration.