Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ?

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising.

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Marketing Automation is Not Marketing Strategy


Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place.

SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence


SalesFUSION announced it will be a Bronze-level sponsor at this year’s Microsoft Convergence show, promoting its theme for marketing and sales alignment with Dynamics CRM. SalesFUSION will be a Bronze Sponsor at the show and is located at Booth #651.

Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

The Ultimate List of B2B Marketing Tools


B2B marketers manage a number of competing tasks throughout the day. Customer relationship management (CRM) platforms aren’t strictly sales tools. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Social Media Management.

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