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Sellers and Marketers Overcoming the Status Quo

SBI

The fundamental premise of The Challenger Sale, published in 2011, is that most customer loyalty is a function of how you sell, not what you sell. The authors challenge the notion that solution selling works in today’s B2B world. The Solution Selling approach is more about questioning. That’s right.

Marketing 123
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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Most interesting stat: Every day, 50,000 new, unique users sign up for Docusign’s esignature solution (27million users to-date).

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What's it take to generate leads that fuel your forecast?

Pointclear

They all have college degrees, they’ve been through sales training (Miller Heiman, SPIN ® Selling, Solution Selling ® ) and they’re PointClear certified, so they have the skills to sell. We have the ability to have quality conversations with your senior-level prospects, and the ability to turn them into leads.

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Content-Marketing Doesn’t Go Far Enough to Drive Sales

SBI

That’s what people mean when they talk about lead nurturing. Content-marketing is lead development. It is not selling however. You need salespeople to sell. And salespeople need their own content designed to support their selling process.

Marketing 125
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This is the One Thing Missing from the New Way of Selling

Understanding the Sales Force

Sales Automation This category includes lead nurturing, pipeline management and CRM. It''s the same misinformation that would have you believe that cold calling is dead, SPIN Selling is dead, Solution Selling is dead, Relationship Selling is dead, Consultative Selling is dead, Baseline Selling is dead, and Salespeople are doomed.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Challenger Sales Model is a sales framework that takes the disruptive approach to solution selling, where customers are pushed beyond their comfort zones to embrace new ideas for their business. Lead Generation. Lead Nurturing. Lead Qualification. Lead Scoring. Sales Qualified Lead. Conversion.

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Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

The stages of a deal include lead nurturing, first contact, assessing the prospect’s requirements, presenting solutions, addressing objections, and requesting the sale. It is the longest blog on our website and takes you through every phase of how to prospect. Take notes!

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