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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

When we began working with a client in the security penetration-testing solutions space, the client had been scoring prospects based on company size, industry type and level of seniority. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Rank 162
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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

In fact, there are advantages similar to those of Kenandy’s cloud strategy in that PointClear’s outsourced services can accelerate lead time-to-delivery and reduce the need for internal marketing and sales groups to invest in lead generation, lead qualification and lead nurturing infrastructure.

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How to Accelerate Sales in the midst of Uncertainty

Showpad

W : Areas in which your competitors outperform you, like stronger branding, greater market penetration or sustainable financials. In the context of sales acceleration, a SWOT analysis should generate new sales goals, be it more realistic quotas, prospecting in new regions or enhanced lead qualification systems, for example.

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The Demand Generation Strategy Guide

Zoominfo

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). This strategy is somewhat the opposite of broad-reach marketing in that it aligns marketing and sales efforts to penetrate a specific list of accounts.

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The Demand Generation Strategy Guide

Zoominfo

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). This strategy is somewhat the opposite of broad-reach marketing in that it aligns marketing and sales efforts to penetrate a specific list of accounts.

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Best Practices for Sales Development Reps (SDRs) in 2018

MarketJoy

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals.

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Mastering Sales Enablement Metrics: Identifying and Leveraging Metrics for Business Growth

Highspot

” Net Promoter Score = Percent of Promoters (9-10 rating) – Percent of Detractors (0-6 rating) Market Penetration Market penetration is the percentage of the total potential market that your company has captured. Use this measurement to plan for future growth.