The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. However, the report does note a downward trend in support: Quota attainment has been holding steady between 81 to 90%. In fact, 76% of those who report to sales want to stay there. BDR achievement has remained steady.
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