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Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM

SugarCRM

MQLs are managed in the Leads module in SugarCRM. A well-managed lead qualification process should typically expect about 20-40% of MQLs to convert into SRLs. Since many MQLs typically do not convert into an SRL, it is essential to manage the MQLs (leads) separately from the sales pipeline (opportunities).

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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

This increases prospect engagement and lead qualification prior to handing them off to sales. Marketing automation platforms benefit teams by tracking and capturing prospect activity, nurturing and scoring new leads, and creating more marketing qualified leads (MQLs) to equip sales to win new business.

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Build Your Perfect CRM: 8 Capabilities and Functions Your CRM Needs to Have

SugarCRM

Because each lead has its preferences in terms of how they communicate and interact with companies, having relevant data to help you in the process is essential. Customizable (56%) and easy to use (46%) are the terms that best describe the SugarCRM platform, according to our 2024 State of CRM Report.

CRM 29
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Put your CRM at the heart of your GDPR compliance action plan

SugarCRM

A modern CRM system provides not only a way of capturing data, it offers lead qualification processes, opportunity tracking systems, case resolution scripts, yearly account plans and even customer journey maps. This is where having a CRM system at the heart of your organization can provide a competitive advantage. Next generation CRM.

CRM 50
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Using AI and Empathy to Create Marketing Strategies and Improve CX

SugarCRM

Today, bringing data-fueled AI to marketing automation helps facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring. AI can analyze historical lead activity, account, deal, and company data to predict which leads are most likely to become customers.

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What Are Your Top Business Priorities in 2022?

SugarCRM

Integrating your marketing automation tool with the CRM helps create a unified vision and define what a good lead looks like, making it possible to personalize outreach and add intelligence to lead qualification, deal tracking, opportunity management, and customer engagement.

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Make GDPR Readiness Your New Year’s Resolution

SugarCRM

What is the value of a tool like SugarCRM’s new GDPR Compliance Tracker? To make it easier to comply with GDPR requirements, SugarCRM provides a visual tracking tool that supports the implementation of a solid GDPR compliant program. How can CRM sit at the heart of GDPR compliance?