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Can AI Deliver the 'Glengarry' Leads?

Sales and Marketing Management

Author: Erroin Martin, Vice President of Sales at Conversica “These are the new leads. These are the Glengarry leads. His targets are a motley group of real estate salesmen who cold-call their way through leads taken from handwritten response cards (hey, it was 1992!). What they really want are the Glengarry leads.

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The Adapter’s Advantage: Emily Mason on Disrupting Sales Training

Allego

Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. Emily has over 10 years of experience in medtech and pharmaceutical sales and sales training. Prior to joining ResMed, she held positions as a sales trainer at LEO pharma and sales roles at Pfizer and King pharmaceuticals. From This Episode.

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Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales

Allego

Lead Generation: ChatGPT can also be used to generate leads by engaging with potential customers and collecting their contact information. Let’s start by examining how pharmaceutical sales is using AI in general. This can help free up sales representatives’ time to focus on more complex customer inquiries.

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Performance Platforms

Sales and Marketing Management

Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense.”. If software was eating the world then, it is devouring it now without stopping to chew.

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Social Selling Applicability by Industry

SBI Growth

Examples include medical devices and pharmaceuticals. The reason for modest growth is medical devices, and pharmaceuticals, have persistent buyer behaviors. For example, Software and IT Infrastructure offer virtual rather than physical products. For these industries, there is unlikely to be a wholesale shift to social selling.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

This can lead to more personalized and relevant marketing efforts, increasing engagement and conversion rates. For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. Optimization of lead generation and conversion. Google analytics.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Ingrid Inward – She Struggles Selling Software. Ingrid was a successful pharmaceutical rep. She was eager to train for her new role selling software solutions. Early stages are followed by others that ultimately lead to a purchase. Using standard sales training for new hires is a sure-fire recipe for long ramp times.

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