The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. Dependence on Outbound Tactics Sustainability Adaptability To generate leads, BDRs primarily rely on outbound tactics, such as cold calling, email outreach, and LinkedIn prospecting.
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