The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. In general, they note: 75% of BDR organizations have grown or maintained their size.
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