The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. In general, they note: 75% of BDR organizations have grown or maintained their size. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities.
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