Inc Magazine Gets it Wrong on Sales Prospecting
Understanding the Sales Force
MAY 30, 2013
Magazine''s online site. Understanding the Sales Force by Dave Kurlan I have to question Geoffrey James for an article he recently posted on Inc. He opens the article by saying that for most companies " the ability to find potential customers is the difference between growth and bankruptcy." His opening might be a bit of an exaggeration. The reality is that it could be the difference between growth and lack of growth because most companies that aren''t growing aren''t going bankrupt.