Women Sales Pros
JUNE 21, 2019
Strategies To Drive Sales It’s an age old problem, the friction between marketing and sales. In most organizations they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.
Sales and Marketing Management
SEPTEMBER 13, 2017
Research out of Harvard Business School over a 10-year period showed that companies with clearly defined and well-articulated strategies outperformed their counterparts, on average, by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders. What are you trying to achieve?
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Sales and Marketing Management
MAY 24, 2018
But this conventional approach, and the premises underlying it, raise a crucial performance question: What does it really have to do with helping a company’s business strategy, responding to shifting market demands, and intervening to fix acute, emergent needs when they arise? The main challenge when it comes to these situations?
Bernadette McClelland
JANUARY 20, 2018
It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. And the basics of selling are….? salespeople today don’t execute on the basics. And my response was, what are the basics then? How often do we need to come up with fresh ideas.
Distribution Pricing Journal
OCTOBER 9, 2023
” Gaining a Better Understanding of Local Markets When you travel to a branch location, you gain a new understanding of the various local market dynamics and how they change in different regions. Pick one area for the next 90 days such as volume, revenue, override reduction or profit margins. Here are some tips.
Babette Ten Haken
MARCH 18, 2019
I survey the STEM professionals and left brain thinkers I speak to and conduct workshops for. Yet, the same two-thirds of these workshop attendees tell me that the people sitting around the table do not know who they are and what they do. On a weekly basis, at the very least. Find out more right here.
The Pipeline
MARCH 6, 2012
In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. All sales aren’t created equal.
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