article thumbnail

Solution Selling vs. Aspirational Selling

Product Management University

If the customer is a manufacturer, the real value may be protecting intellectual property from copycat competitors across a global supply chain that can quickly commoditize products and drive prices and margins down.

article thumbnail

New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)

Corporate Visions

Sarah is a fictitious rep, but she reflects the experiences of many of today’s medical device sales representatives. I recently went to a sales enablement conference where a senior training manager from a medical devices company talked about how her salespeople need to get better “selling in the carpeted areas of the hospital.”

Margin 40
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Understanding how various decisions impact the company’s margin (e.g. What is one a-ha moment you’ve had in your sales career? That sales is truly all about problem solving. At TripActions we pride ourselves on offering world class sales enablement which I am hugely proud to be a part of. Enthusiasm.

Hiring 130