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Tech Sales – The shift from product selling, through solution selling, to customer needs selling

Artesian Solutions

Over the years technology companies have realised selling with a product focus, i.e. showing and talking about their product or service, its features, advantages and benefits is no longer sustainable, particularly for those selling hardware, where margins are small and competition is high.

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Top 10 SalesTech Blog Posts of 2018

SBI

CallidusCloud was purchased by SAP for the princely sum of 2.4B. Flash forward to the present, and the number of companies with dedicated sales enablement functions has more than tripled since 2013, reports CSO Insights. Top 5 Game-Changers sales tech interviews. BigTinCan purchased FastStax and Zunos. Continue Reading.

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