Allego

JULY 27, 2021

Allego, a leader in sales enablement , wanted to understand how asynchronous conversations have helped employees work better and create archives of institutional knowledge. The margin of error for this study is +/-6.2% at the 95% confidence level. .

Face-to-face 125

Face-to-face Report Margin Commission 125

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. The Bad News: Most companies are not getting Sales Enablement right, and this is costly.

Sales Enablement 73

Sales Enablement ROI Lead Rank Lead Scoring 73

Alice Heiman

NOVEMBER 14, 2018

Sales Enablement: A Master Framework to Engage, Equip and Empower a World Class Sales Force by Tamara Schenk and Bryon Matthews. Wondering how you can leverage sales enablement to win? This book shows how to build, orchestrate, and lead sales enablement as a sustainable system. Salz’s book now.

Decision Maker 126

Decision Maker Handbook Lead Rank Lead Scoring 126

SBI Growth

JULY 23, 2013

Sales cycles that begin with an online referral are closing more rapidly. You can avoid commoditization and grow your margins. Corporate Communications sees inherent risk in mobilizing a social sales force. Understanding the drivers of Sales Force Effectiveness in 2014. Finance has told you there’s no budget.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Richardson

JANUARY 29, 2020

times the average profit margin” as companies with less effective training, according to research gathered from more than 4,000 managers in a BCG study. Statistics like this, however, are well known to most organizations; they understand both the personal and financial benefits to new hire training for sales professionals.

Hiring 52

Hiring Training Margin Study 52

Miller Heiman Group

SEPTEMBER 12, 2019

Sixty-two percent of buyers find that sellers merely meet their expectations, and 77% of buyers don’t see sellers as a business resource, according to the 2018 Buyer Preferences Study from CSO Insights. To avoid becoming even more marginalized, sellers must take proactive steps to break the apathy loop. How to Get Perspective.

Webinar Metrics 57

Webinar Metrics Decision Maker B2C Case Study 57

Sales Hacker

MAY 6, 2021

The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.

Hiring 93

Hiring Retention B2C Demand Generation 93

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. A six- or seven-figure deal can make or break the entire year’s revenue, providing little margin for error. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. It’s not on Enablement. 2013 - The Year for Sales Enablement?

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Mindtickle

FEBRUARY 27, 2020

trillion in client balances, is a great case study for this broader theme playing out across the wealth-management landscape. As a former financial advisor, I have found that enterprise platforms like MindTickle can bridge the financial advisor skill gaps in knowledge, compliance and field execution to drive more sales at higher margins.

Demographics 59

Demographics Ideal Customer Profile Margin Banking 59

Babette Ten Haken

MARCH 24, 2017

For starters, you do not implicitly assume your marketing communications or sales enablement materials are relevant and valuable to clients. Because enlightened sales teams strive to develop sales engineering mindset themselves. If sales people are intimidated by your technical acumen, so what?

Engineering 58

Engineering Hiring Margin Retention 58

Sales Hacker

SEPTEMBER 23, 2021

Their margins are high on your product and you’ll end up paying frequent recurring commissions to sell your product. Create marketing and sales collateral for their team: Write the partnership announcement with them and give them sales scripts, case studies, and any other marketing materials they need.

Channels 101

Channels Scale How To Commission 101

Sales Hacker

APRIL 24, 2018

2) Streamline Your Sales Process. Your initiative will likely not improve sales success overnight, but there will be marginal gains day-after-day once you incorporate prioritization. A study by Censuswide and Geckoboard shows that metric-driven companies are more than twice as likely to hit their goals.

Data 53

Data Hiring Margin Demand Generation Targets 53

Janek Performance Group

MARCH 27, 2023

In this article, we will provide insights and directions to help you decide where to focus your resource for the most significant sales improvement. Sales Process Definition: Gartner defines the sales process as a systematic, multistep approach that enables a sales force to close more deals and increase margins.

Sales Process 48

Sales Process Ideal Customer Profile Hiring Face-to-face 48

Mindtickle

FEBRUARY 27, 2020

trillion in client balances, is a great case study for this broader theme playing out across the wealth-management landscape. As a former financial advisor, I have found that enterprise platforms like Mindtickle can bridge the financial advisor skill gaps in knowledge, compliance and field execution to drive more sales at higher margins.

Demographics 52

Demographics Ideal Customer Profile Margin Banking 52

Partners in Excellence

DECEMBER 23, 2015

We’ve seen sales teams leveraging tools with great impact and amazing results. All of the vendors can provide case studies reinforcing this. Too many of the tools provide marginal or no performance improvement. Rather than building the capabilities of sales people helping them become better, they become crutches.

Tools 48

Tools Margin Vendor Case Study 48

PandaDoc

APRIL 21, 2023

Lifetime value After examining an account’s revenue potential, delve a little deeper and look at its margin for expansion. Formalize key account management The CSO Insights 2017 Sales Enablement Optimization Study found that only 33.1% More than growth, sustainability is crucial.

Account 52

Account Ideal Customer Profile Strategy Revenue 52

Showpad

NOVEMBER 20, 2019

In parallel, contracts including a service element, such as repair or AI-enabled insights, are becoming more common as servitization of manufacturing is embraced. Compared to a ‘simple’ product sell, these multi-year deals provide manufacturers not only increased revenue streams but also better margins.

How To 49

How To Scale Retention B2B 49

Partners in Excellence

OCTOBER 25, 2017

We’ve seen sales teams leveraging tools with great impact and amazing results. All of the vendors can provide case studies reinforcing this. Too many of the tools provide marginal or no performance improvement. Rather than building the capabilities of sales people helping them become better, they become crutches.

Tools 48

Tools Vendor Case Study B2B 48

Sales Hacker

SEPTEMBER 13, 2021

So far, so good as with an average deal size of $1150 and a 25% gross margin; the total investment of $235,000 will be recovered with a ROI of 29%. Benchmark studies showing the contribution of marketing to the financial results are lacking. Your senior management demands for a hurdle rate of 25%, so you’re good to go.

ROI 93

ROI Account Marketing Lead Rank 93

Jonathan Farrington

JULY 10, 2013

As usual we also announce this month’s Top Sales Article and Top Sales Blog Post, and you will find all the details on nominating your favorites for the 2013 Top Sales & Marketing Awards . But when great sales leaders see change, they see more than that. “How to Make Sales Enablement a Strategic Discipline?”

Margin 41

Margin Policies Coaching Sales Enablement 41

Showpad

JUNE 22, 2020

It might come across as a bold statement — sales enablement is your engine to drive digital transformation. . In this blog post, I will show you why sales enablement should be set up in a way that it becomes the engine and the driving force for your digital transformation efforts in sales. .

Engineering 96

Engineering Sales Enablement Top of Funnel Coaching 96

The ROI Guy

FEBRUARY 15, 2013

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. First, the demand for financial justification has never been higher.

ROI 69

ROI Ideal Customer Profile Analysis Proposal 69

Artesian Solutions

MARCH 11, 2019

Over the years technology companies have realised selling with a product focus, i.e. showing and talking about their product or service, its features, advantages and benefits is no longer sustainable, particularly for those selling hardware, where margins are small and competition is high.

Solutions Selling 45

Solutions Selling Customer Segment Decision Maker 45

Pipeliner

AUGUST 24, 2018

Salespeople need to fund themselves from the value they create rather than from the margins that the product or service delivers. For any sales person to prosper in their career they need to move beyond being good at building relationships to also embrace the holy trinity of sales mastery: Lead with insight as a domain expert.

Sales Enablement 60

Sales Enablement Lead Rank Ideal Customer Profile Lead Scoring 60

Nutshell

JANUARY 14, 2020

While looking at activity levels and individual win rates of your sales reps helps you optimize your process, it’s also important to study customer and market attributes, such as which industries have the most need for your product, where you do well geographically, your prospects’ company sizes, and whether or not they’re public or private.

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Mindtickle

JUNE 21, 2023

Marketers and sales teams focus on providing detailed product information, addressing specific objections, and offering tailored solutions. Tactics employed include personalized demos, free trials, case studies, pricing discussions, and contract negotiations.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52

Sales Hacker

MARCH 2, 2020

Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. Sales Manager Survival Guide. The Ultimate Sales Machine. Sales Books Turn Readers Into Leaders.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

The ROI Guy

OCTOBER 22, 2013

They have big budgets they can spend on marketing and demand gen, and sales enablement. How do you see these organizations solving the sales and marketing alignment challenge? They often just are deleted as part of the cost of sales. But this client captured that data and turned it into a study for their customers.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

The ROI Guy

OCTOBER 5, 2012

At the same time, buyers have become more frugal, indicating the need for financial justification / ROI content as the most important factor in their decision making, topping product reviews, demos, customer references, case studies and all other content by a large margin.

Lead Rank 45

Lead Rank Lead Scoring Case Study Margin 45

Sales Hacker

OCTOBER 7, 2021

Understanding how various decisions impact the company’s margin (e.g. What is one a-ha moment you’ve had in your sales career? That sales is truly all about problem solving. At TripActions we pride ourselves on offering world class sales enablement which I am hugely proud to be a part of. Michelle Koenig Vu.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 10, 2010

for 2009, showing that a spending recovery is in place, but marginally. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40