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Sales training should start with the end in mind

Trinity Perspectives

There’s a fundamental flaw with the way most B2B companies approach sales training and enablement. The de facto approach is usually to focus on the process, not the outcome … “We’ve got $50k sales enablement budget, let’s see what we can get for that?” How should it be treated?

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This Year’s Most-read Articles on Distribution Pricing Journal

Distribution Pricing Journal

If you are looking for new pricing, data, profitability and sales enablement solutions this year please visit our solutions guide to learn about our recommendations. SPAs are a common vendor program that provide a special framework for offering exclusive pricing and incentives to strategic customers.

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Sales Enablement: The Good, the Bad and the Ugly for 2013

The ROI Guy

Michael Gerard, VP of IDC ‘s CMO and Sales Advisory Practice indicates in a recent presentation that it now takes more than 650 targets just to get one deal, and each deal is taking longer to close than before, some 19 months for the marketing and sales cycle to complete. This is a good news / bad news story from IDC.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years. I don’t want to be sold to.

Marketing 247
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Transforming Sales: How to Make Your Way of Selling Into Your Competitive Advantage

SBI

We’ve seen customers triple their win rates, double margins, and exceed 100% quota attainment for teams that were at 50% previously. A holistic approach to sales training reinforcement, execution guidance, and tooling has immense power! GEORGE: Over the last decade, vendors released hundreds of sales tools.

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Sales Enablement Effectiveness?

The ROI Guy

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics.

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Time to prioritize customer referrals

Sales and Marketing Management

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. Instead, buyers talk with their peers in their personal networks, do their own research via web searches and social media, and have already done a good deal of vetting before they even talk to sales. and ultimately closed sales?—?why

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