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Our Top 5 Blogs of 2021

Janek Performance Group

In sales, thought leadership is a crucial component of success. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability. As there is no one-size-fits-all-approach to selling, there is also no definitive best comp plan.

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Sales Enablement Effectiveness?

The ROI Guy

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sales Enablement Ineffectiveness? So why are the sales enablement investments not paying off?

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Sales Success - The Perfect Formula from Jonathan Farrington

Pointclear

I predict that this year about 50% of salespeople will miss quota due to the cut back in sales enablement and training. Recognizing this and the prohibitive cost associated with some training programs, TSW launched the Top Sales Academy at “free for all” cost. They don’t have a business development strategy.

Hiring 214
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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Marketers are wearing the black turtlenecks, and sellers are in their white shirts.

Marketing 247
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Can a Sales Process Help Sell Value?

Braveheart Sales

Pricing and margins are maintained. What It Takes to Create a Sales Process. If you want help creating the right repeatable sales process for your company, or if you want any other help with your sales team, let us know, we would be happy to assist. The post Can a Sales Process Help Sell Value?

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Sales Engineering Mindset is Tailor Made for IIoT Challenges

Babette Ten Haken

For starters, you do not implicitly assume your marketing communications or sales enablement materials are relevant and valuable to clients. Because enlightened sales teams strive to develop sales engineering mindset themselves. If sales people are intimidated by your technical acumen, so what?

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From Specialists to Generalists: How to Monetise Servitization and Complex Product Portfolios

Showpad

In parallel, contracts including a service element, such as repair or AI-enabled insights, are becoming more common as servitization of manufacturing is embraced. Compared to a ‘simple’ product sell, these multi-year deals provide manufacturers not only increased revenue streams but also better margins.

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