The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

Why Content Marketing Fails

Sales Benchmark Index

Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

Why Content Marketing Fails

Sales Benchmark Index

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

How Marketing Helps Sales Win the Must-win Deals

Sales Benchmark Index

Our guest on SBI TV is Mike Volpe, the Chief Marketing Officer for Cybereason. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Why Marketing, Sales, and Business Owners Love Marketing Automation

Learn what Marketers, Sales and Business Owners each have to say about what Marketing Automation has done for their business

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Article Marketing Strategy marketing leader

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Marketing’s Critical Alliance with Customer Success

Sales Benchmark Index

Our guest today is Tracy Eiler, the Chief Marketing Officer for InsideView. InsideView is the leading cloud-based market intelligence platform for sales and marketing professionals. Tracy is a revenue-driven SaaS marketing executive and co-author of Aligned to Achieve: How to.

5 Questions Every Account-Based Marketing Pro Has Answered

Velocify

On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. An effective account-based marketing strategy is all about full funnel alignment.

Account-Based Marketing: A Practical Guide

Your step-by-step manual on all aspects of ABM

5 Reasons Why Marketing Should Conduct Win-Loss Calls

Sales Benchmark Index

Article Corporate Strategy Marketing Strategy 2018 sales plan beat competition brand alignment buyer insights buyer preferences CMO CSO growth strategies making your number Marketing Org marketing strategy product development product functionality product marketing Product Strategy sales addressable market sales function sales responsibility sales team win analysis win deals winn/loss calls

"Marketing is too important to be left to marketers."

Pointclear

It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. So, what you get is an over-engineered, low-value deliverable that marketers then have to convince you that you need.

Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

Why Field Marketing is Sale’s Best Friend

Sales Benchmark Index

Article Marketing Strategy Field Marketing Marketing Contribution % marketing revenue ted hunting

The Ultimate Guide to World-Class Product Marketing

Sales Benchmark Index

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

The CEOs 4 Most Common Go-to-Market Mistakes

Sales Benchmark Index

A thoughtful go-to-market strategy is imperative to enable this growth. Corporate Strategy Magazine Marketing Strategy Sales Strategy avoid mistakes go to market strategy Go-To-Market mistakesUtopia for a CEO is growing faster than your industry and your peers.

The Big 5 Marketing Metrics

Sales Benchmark Index

Data drives insights that empower marketing leaders with the intelligence to make sound decisions. The best B2B marketing ops leaders identify key performance indicators that are critical to business success.

3 Reasons You Should Care About Your Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy 2018 planning 2018 strategic plan 2018 strategy b2b marketing plan Chief Marketing Officer CMO marketing plan marketing strategy planning planning approach vp of marketing

Stop Listening to Sales Experts About Marketing

Increase Sales

Some well known sales experts either discount marketing or actually ignore marketing. Peter Drucker said “Business has two functions: marketing and innovation.”. Marketing opens the increase sales door not your sales skills. The salespeople are the marketing people.

How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Click to Download Cheap, Bad Marketing

Increase Sales

If good marketing is to attract attention and to begin to build positive relationships, then bad marketing is just the opposite. One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download.

Stay Engaged with Borrowers Using Email Marketing

Velocify

One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

B2C 76

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

Increase Sales

Bad marketing is rampant on LinkedIn. ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing. The first phase of any sales process is marketing.

Let’s Get Real About the Goal of Marketing

Increase Sales

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

Sales Barrier – Lying in LinkedIn Email Marketing

Increase Sales

Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Having received some of those LinkedIn email marketing messages, I can personally attest there is significant lying happening.

Sellers and Marketers Overcoming the Status Quo

Smart Selling Tools

. Last week, on the heels of Dreamforce, I traveled to Las Vegas to attend CEB’s annual Sales and Marketing Summit in Las Vegas. In fact they’ve since introduced the Challenger Marketer™. Challenge Marketers operate differently than typical B2B Marketers.

Prospecting Is a Marketing Activity

Increase Sales

Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing.

Email Marketing Works Provided You…

Increase Sales

Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing!

What Sales Leaders Need to Know About Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy Sales Strategy SBI on Demand marketing strategy sales sales and marketing alignment sales leaders

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

Can Your Marketing Team Implement Your Vision?

Sales Benchmark Index

As a marketing leader, you have a revenue contribution goal. Content Marketing CMO Marketing Resources We are more than half way thru 2014. The question you should be asking yourself is – are you going to hit it?

Marketing Campaign Planning to Capture Attention

Sales Benchmark Index

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. As marketing shifts from art to science, marketing leaders with an engineering background.

Which Marketing Projects Make the Cut?

Sales Benchmark Index

The CEO is cutting the marketing budget. The focus is dealing with a marketing structural redesign based on budget cuts. In part 1 , we dealt with your marketing teams work capacity. Part 2 focuses on marketing project prioritization.

Why You Need to Be Using Video – 31 Must Know Video Marketing Stats

Fill the Funnel

The post Why You Need to Be Using Video – 31 Must Know Video Marketing Stats appeared first on Fill the Funnel. Marketing Video video marketingIf you still need to be convinced about the power and impact of video, here is some great research in the form of an infographic from the good folks at Hyperfine Media in the U.K., compiled from research done by Insivia. Get started with video + produce quality content + build your funnel + convert […].

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Winning Sales Over to The Value of Marketing

Sales Benchmark Index

Marketing doesn’t get it. Or, “The marketing guys don’t do anything for me. Corporate Strategy Magazine Marketing Strategy SBI for SMB attribution modeling buyer's journey Marketing marketing strategy revenue attribution revenue growth sales and marketing sales and marketing alignment

Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.