How to Make Marketing Scientific

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Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Best Practices in Marketing Revenue Attribution

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Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing.

The B2B Marketer’s Holy Grail for Customer Marketing

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Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

B2B 260

Major New Advances in Applying Market Intelligence to Revenue Growth

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On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. A great sales team starts with a manager who’s a great coach.

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

The Crucial Role of Marketing Campaigns in Market Expansion

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Our expert guest is Randolph Carter, the VP of Marketing in North America for Rentokil. Marketing Strategy Video b2b marketing campaign campaign planning campaign strategy marketing campaign Marketing Campaign Strategy randolph carter

4 Simple Steps To Planning Your Most Effective Marketing Strategy

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Article Marketing Strategy action analytics brand planning budget planning campaign planning corporate Data Planning demand engagement execution market Market Research marketing strategy or planning product research strategy support tim foster

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Why Do Both Product Management and Product Marketing Produce Messaging?

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So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan. Sound familiar? If you’re a Product Leader, the above probably rings true to you. .

Building the Modern Field Marketing Organization

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SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Marketing Leadership: Top 10 B2B Marketing Articles of 2017

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We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

B2B 149

The Ultimate Guide to World-Class Product Marketing

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Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Scientific Marketing: Stop Guessing and Start Knowing

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Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting.

The Science of Planning Marketing Campaigns

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Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Establishing Interlock between Marketing, Sales, and Product

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Our guest today is Jamey Heinze, the Chief Marketing Officer at iGrafx. Marketing Strategy Video A-Player Sales Talent business development iGrafx Jamey Heinze Marketing Org marketing strategy sales org sbi

Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

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Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

B2B 264

How Marketing Helps Sales Win the Must-win Deals

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Our guest on SBI TV is Mike Volpe, the Chief Marketing Officer for Cybereason. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

The 5 Best Practices for Improving Partner Marketing

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CMOs are constantly balancing expectations to enable organic revenue growth, capture market and/or wallet share, and provide the foundational platform to ensure successful entry into new markets.

Bad Marketing Strategy is Built on Assumption

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Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Is Your Marketing Strategy Weak?

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Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

Is Your Marketing Organization Set-up For Success?

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Is your marketing organization set-up to win this year and next year? Are your people aligned around the right set of tasks and activities?

How High Growth Companies Conduct Market Research

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Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Marketing Operations – The Key to Driving Greater Revenue

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Marketing leaders are expecting data driven insights and greater ROI from. Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era.

How to Inject Science Into Your Marketing

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Marketing Strategy Podcast

Is Your Partner Marketing the Weak Link in Your Chain?

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It’s 2018, and developing a world-class marketing organization requires marketing leaders to stay up-to-date with the latest and greatest trends. Omni-channel, multi-tactic, fully integrated marketing campaigns are now table stakes.

Now Is the Time to Transform Your Product Marketing Team into a Solution Marketing Team

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Article Marketing Strategy asp b2b cost customer experience customers CX declining level 1 level 2 level 3 level 4 make your number marketing maturity model product sbi Sid Nakappan solution marketing stagnant valueB2B customers care little about your product.

Create New Markets Through the Development of New Products

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Today’s show will demonstrate how to create new markets through the development of new products. On the show today is a Chief Executive Officer who has grown his company by creating new markets.

How to Pinpoint Your Market’s Sweet Spot

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Should you cover the entire market or double down on your sweet spot? Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationYou’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next. You are on the hook to.

Advocate Marketing: How to Leverage Your Biggest Fans for the Biggest Return

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It’s August and for most Marketing Leads that means the looming pressure of Q4 is right around the corner. In order to hit revenue targets, you’ve been instructed to generate more leads, of better quality, with less money. But what do.

Should a Marketing Leader Tell the CEO Everything?

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Article Marketing Strategy marketing leader

How to Move from Marketing Strategy to Execution

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Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution.

How B2B Marketers Drive Measurable Revenue Growth?

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Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

6 Best Practices to Build Marketing Operations Muscle

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Article Marketing Strategy Chief Marketing Officer CMO marketing data marketing operations marketing ops

What Role Does Your Marketing Team Play in The Revenue Desk?

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In this blog, I will outline the role of Marketing in this critical new Key Account. There is an emerging best practice in Key Account Management that successful B2B firms are quickly deploying. The best practice is a “Revenue Desk”.

Field Marketing: A Measurable Difference in Pipeline and Revenue

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Corporate Strategy Podcast Sales Strategy b2b marketing Field Marketing genesys revenue contribution ted hunting vice president of marketing