Steven Rosen
MARCH 23, 2021
The pharmaceutical industry has been far less impacted by the pandemic than most other industries. As the VP of Sales and Marketing, you will be tasked with ensuring that your team is ready and able to significantly impact sales. The post Is Your Pharmaceutical Sales Team Ready to Execute? 3 Steps to Flawless Sales Execution.
Sales and Marketing Management
MARCH 8, 2018
To maximize performance,” said Nelson, “make sure there are regular opportunities or even requirements to engage reps in learning.”. Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm in revamping its sales incentive trips. 4: Define and Defend. Applying the 4-Drive Model.
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Sales Training Connection
APRIL 30, 2014
The question at hand is what is the right “go to market” strategy in order to capture significant market share as an uncertain future unfolds. As the authors noted, hospitals and healthcare systems are taking another look at their structure and mission so they can remain viable going forward.
Sales Training Connection
JANUARY 27, 2012
Over the last dozen or so years, we specialized in sales training for the health care market. In which segment of the health care market did we have zero clients? Well, with that hint about consultative selling, you probably got the right answer – pharmaceuticals. Given that short background, let’s do a one-question quiz.
Pipeliner
MARCH 18, 2020
Placebos are used by pharmaceutical firms in clinical trials to gauge the effectiveness of new drug treatments such as pain medications. First, think of something positive that enables you to be effective in your organization, your territory or your market. First, some context regarding the well-known placebo effect.
Hubspot Sales
JANUARY 15, 2020
So, I developed a comprehensive proposal for a new menu that would not only maximize the dining hall’s budget, it would also improve nutritional quality. From starting my own tutoring service in college to explaining the benefits of CMD Reporting to marketers today, helping people achieve better results is a passion of mine.
Pipeliner
APRIL 4, 2018
VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. Fat chance.
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