Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Better Use of Resources . It’s not the biggest issue, right?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Drift

OCTOBER 4, 2021

There are a lot of resources out there for sales and marketers. But the reality is, most of these resources don’t actually tell you how to meet your goals. We’ll be the first to admit. They’re all fluff. But we know your job is harder than ever before. You don’t need fluff.

Resources 62

Resources Pipeline Marketing Meeting 62

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Sales and Marketing Management

MAY 6, 2019

Author: Lewis Robinson Sales meetings have become so normalized that people forget how powerful they are toward the growth of an organization. Sales meetings today have become just another item on the to-do list. That attitude, however, significantly impacts the ability of a company or business to meet its objectives.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246

Churn Marketing Loyalty Software 246

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Decision Maker Compensation Vendor 130

Nutshell

MARCH 31, 2023

There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters. In this post, we’ll share some of our favorite resources for sales managers. The Nutshell blog Here on the Nutshell blog, we share lots of great information and advice on sales, CRM, and marketing. Happy learning!

Resources 62

Resources Sales Management Hiring Sales Leadership 62

Apptivo

APRIL 27, 2022

All About Enterprise Resource planning. ERP, or Enterprise Resource Planning , is a type of system or software used by organizations to manage processes and automate activities such as accounting, project management, risk management, compliance. The Human resources management module. Why is ERP important? The Sales module.

Enterprise 98

Enterprise Enterprise Resources Lead Rank 98

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. Executives consider more than 67% of meetings a failure.

Meeting 221

Meeting Distribution Follow-up Objections 221

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

SBI Growth

JANUARY 30, 2013

Are you utilizing all the external resources you have available? They tap into external resources and get multiple perspectives. You have untapped 3 rd party resources that can help close the gap. Work smarter by learning from unbiased resources outside your organization. These resources are: Your Customers.

Resources 321

Resources Networking Face-to-face Quota 321

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 179

Churn Marketing Loyalty Software 179

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Smooth Sale

MARCH 30, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Can You Use A Practical Guide To Organizing Team Meetings Team meetings provide the platform for employees to feel heard and recognized while relaying necessary information regarding your business operations. There are specific roles you can delegate to various employees.

Meeting 78

Meeting Distribution Maximizer Loyalty 78

Steven Rosen

MARCH 12, 2024

With sales pursuits becoming increasingly complex, it is crucial to involve the right resources early on and ensure a customer-first mindset. The complexity of their technology and go-to-market strategy requires a team approach to meet customer demands.

Video 156

Video Face-to-face Sales Cycle Vendor 156

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Sales and Marketing Management

SEPTEMBER 11, 2023

A report from CSO states that 77% of buyers don’t see salespeople as a helpful resource to solve their business problems. Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers.

Report 194

Report Survey B2B Buyer 194

SBI Growth

MAY 26, 2014

Are your reps happy with the quality of leads marketing provides? How can a marketing leader fix this? Last week one of our guys scheduled a meeting with the CEO at one of our clients to discuss additional projects. Last week one of our guys scheduled a meeting with the CEO at one of our clients to discuss additional projects.

Leads 257

Leads Marketing Qualified Lead Marketing Lead Generation 257

Allego

NOVEMBER 5, 2020

How are you going to meet your year-end goals? But do you have the resources to do so and are your client-facing teams up to speed for a final push? To succeed with a zero-based budget, you need to either reallocate resources to where you think you can pull more business or make yourself more efficient.

Meeting 133

Meeting Face-to-face Hiring ROI 133

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. By meeting industry standards, these certifications acknowledge your proficiency in specific areas, thereby enhancing your credibility.

Marketing 91

Marketing Ideal Customer Profile Social Media Google Analytics 91

Smooth Sale

JULY 21, 2022

Attract the Right Job Or Clientele: Are Your Meetings Producing Results You Desire? A recent online meeting, plus countless others, has me wondering, ‘Are your meetings producing results you desire?’ ’ My Story: A recent Zoom meeting among Board members and participants was pre-emptively early and unnecessary.

Meeting 78

Meeting Hiring Networking Lead Rank 78

Sales and Marketing Management

NOVEMBER 3, 2017

Author: Mary Walton Creating and hosting business meetings and presentations is one of those overlooked business skills that many people don’t really think about but, if the right amount of attention is implemented, these presentations can become so much more efficient and can really benefit your business in ways you never thought was possible.

Meeting 213

Meeting Energy Benefit Education 213

SBI Growth

JULY 20, 2014

He may or may not be pulling you, the Marketing Leader, into these meetings. If he has not, your marketing value is in jeopardy. CMO Marketing Resources' If you are on a standard fiscal year, you are at the half way point. The sales leader is usually deep into these reviews.

Marketing 267

Marketing How To Resources Meeting 267

Sales and Marketing Management

MARCH 13, 2019

Author: Rilind Elezaj There are people who have made it their business to use misconceptions and unfounded myths to scare businesses from outsourcing in emerging markets. The truth is that outsourcing in emerging markets is among the smartest business decision any company can make.

Outsourcing Services 184

Outsourcing Services Marketing Compensation Small Business 184

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Now we all use Zoom for our meetings. The truth is that most sales meetings, online or in person, always were and often still are boring lectures. .

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. Are people engaged?

Conversion 136

Conversion Marketing Airlines Face-to-face 136