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Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

Appbuddy

Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms. The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC.

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The Next Big Thing is…

Appbuddy

We decided to gather a cross section of APAC industry experts to discuss the key developments that affected their businesses and industries last year, as well as how these changes will drive the Next Big Thing across email marketing and data management. This has led to a change in marketing, especially around email and social media.

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Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to not be confused by hype around what the market is telling you to do. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business.

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