Australia’s Top Financial Marketing Experts Talk Engaging Customers and More


Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms. As Lea noted, in addition to the fundamentals, there’s one more thing email marketers should do before hitting send.

Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to not be confused by hype around what the market is telling you to do. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. But sometimes these tools hinder our success.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. There’s never been a better time to shop for CRM, as there are enough options in the market to find the right one for you. About the Author This guest post is courtesy of Anece Ahn, Inbound Marketing Specialist at Repsly.

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