How to Align Modern Sales, Success, and Marketing with Sales Engagement
APRIL 21, 2019
Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. Your revenue organization must be aligned in order to be fully prepared to sell and market in the modern era of fast-paced revenue generation. Yes, you need to be developing personas with marketing to master your outreach. Better metrics than MQL. Teams need mutually agreed upon metrics to track success.