The Dynamics Of Objections
APRIL 3, 2018
No one like objections, including those who have learned to see objections as a means of moving the call forward, they just understand, appreciate and leverage pushback differently than those who are crushed by the same response. While clichés like “You should look at an objection as an opportunity” may help clean the wound, they do little in any substantive way. The fact is you are not avoiding the objection, just hiding from it. By Tibor Shanto.