article thumbnail

CRM Experts Talk SugarCon13 and More

Score More Sales

Give your opinion about integrating marketing automation into CRM? Did you attend SugarCon13 – the largest SugarCRM gathering to date? Paul Foucher of SugarCRM. I content that it is a time issue for sales reps – they need to focus on what is most important and get as much face time with buyers as possible.

CRM 179
article thumbnail

What Is the Real ROI of a Customer?

SugarCRM

The high quality customer support these tools offer rounds out the customer experience and ensures positive word of mouth that feeds back positively into the marketing process. Improved Marketing Efforts. Customer loyalty is the best marketing money can buy. And they can do it in ways that are measurable and quantifiable.

ROI 26