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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. And with limited resources, small businesses need to be especially savvy about how they respond to customer questions and needs. . Let’s look at an example from my own life.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

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PODCAST 77: Navigating the Pace and Pressure of Startup w/ Vikas Bhambri

Sales Hacker

I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. And this is where I kind of came at an MD title, but had the responsibility for everything from business development to the tech resources. My engineering peers, my product, my CEO, my head of marketing, etc. How did you make that journey?

Oracle 50