How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series
Showpad
MAY 12, 2022
They overhauled their sales enablement platform, building resource hubs around specific industries. And they put highly tailored sales content in the hands of reps, allowing them to hit sales meetings with little to no prep. The pair both joined Panasonic’s fledgling sales enablement function in April 2020.
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