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4 new ways to engage your sales force

Sales and Marketing Management

Author: Tim Houlihan Is HR telling you your millennial sales reps don’t like their incentive plans? Furthermore, it’s been successfully tested on some of the world’s largest sales forces. Kurt Nelson, president of the Lantern Group, a sales incentive and communication consultancy, has modified the 4-Drive Model for sales.

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Who Is Your Customer?

Partners in Excellence

Perhaps the biggest thing that impacts our performance is we don’t know who our customer, we define our ideal customer in such vague terms that we waste a lot of time and brand equity on customers that we should never be selling to. We don’t deal in commodity buying/selling. A phone number? A LinkedIn ID?

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Adapter’s Advantage Podcast: Episode 11 Featuring Courtney Ness

Allego

In this episode, launch training specialist Courtney Ness shares her experience as a commercial biotech and pharmaceutical trainer. Learn how you can adapt to remote selling, develop a virtual presence, and proactively set your company apart. In the biotechnology and pharmaceutical realm, product launches can move rapidly.

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Medical device sales success – an urgent need to do something different – An STC Classic

Sales Training Connection

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Key Account Managers (KAMs) in Medical Device Sales . Some Sales 2.0

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Smart Selling Visions: Up-Close with Top Revenue Leader CEO Duncan Lennox of @Qstream

SBI

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? This gives a very narrow window within which a sales rep must be able to add value for a prospect. It’s like Jeopardy for your sales force.

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Smart Selling Visions: Up-Close with Top Revenue Leader CEO Duncan Lennox of @Qstream

SBI

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? This gives a very narrow window within which a sales rep must be able to add value for a prospect. It’s like Jeopardy for your sales force.

Up-Sell 57
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7 Ways to Improve the Effectiveness of Your Sales Role-Plays — and Start Closing More Deals 

Mindtickle

The same can be said for sales. While training and coaching are key to getting them ready to sell, reps also need opportunities to practice what they’ve learned, risk free. That way, they can perfect their skills before going into the field — where there’s the risk of losing deals if things go south. Benefits to sales managers.

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