article thumbnail

14 Data and Business Analytics Leaders to Watch

Zoominfo

He strongly believes in aligning data and analytics strategy within marketing departments. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Understanding data and analytics, especially at the C-suite level, helps put your business at the top of your market.

Analytics 246
article thumbnail

4 new ways to engage your sales force

Sales and Marketing Management

Your salesforce is diverse, but. Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm in revamping its sales incentive trips. Are you really going to have a different incentive for the 26-year-old white female than the one for the 45-year-old Asian male? Stop chasing unicorns. The 4-Drive Model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Pharmaceutical Sales Team Ready to Execute?

Steven Rosen

The pharmaceutical industry has been far less impacted by the pandemic than most other industries. As the VP of Sales and Marketing, you will be tasked with ensuring that your team is ready and able to significantly impact sales. The post Is Your Pharmaceutical Sales Team Ready to Execute? 3 Steps to Flawless Sales Execution.

article thumbnail

14 Data and Business Analytics Leaders to Watch

Zoominfo

He strongly believes in aligning data and analytics strategy within marketing departments. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Understanding data and analytics, especially at the C-suite level, helps put your business at the top of your market.

Analytics 100
article thumbnail

5 Steps for a Winning Virtual Product Launch

Allego

In her interview, podcast host Mark Magnacca, Allego President and Co-Founder, discussed the ways training techniques have evolved to accommodate virtual product launch , remote sales pitches, and issues facing pharmaceutical companies during the pandemic. Here are five takeaways from that conversation. #1 Don’t overthink it.

article thumbnail

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

In conjunction with the DiscoverOrg/HG Data partnership announcement, we sat down with DiscoverOrg co-founder and CEO, Henry Schuck, and HG Data’s Chief Revenue Officer, Mark Godley, to get their perspectives on the role of data and SaaS tools on both the trends and future direction for sales and marketing. HS: Of course.

article thumbnail

Gartner Interview: Top 3 Challenges for Sales Enablement Technology Selection

The ROI Guy

Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda.